Local SEO increases profits by reducing customer acquisition expenses. Local SEO might be one of the best strategies to increase your profits and revenues if you are attempting to expand your business. Now that you have a clearer understanding of local SEO, let’s look at how it may help your company right now.
What Is Local SEO?
Local SEO is the process of optimizing your online “local” presence. This includes your website, social media profiles, and business listings. Local SEO aims to increase your business’s online visibility to local customers.
If you need clarification on what defines local, I have a broad guideline that I abide by. Your home city is seen as local if your business is located there, like in a major metropolis like UAE. If you live in a smaller town, like Dubai, mention one nearby town (which might be several neighboring towns).
If you have done local SEO correctly, your neighbors and local groups should know about your business. They should see your business when they look for what your business offers in their city. You should spend money on Local SEO if it doesn’t.
Local SEO and Increased Profits
Local SEO boosts sales. To attract new clients, businesses have historically utilized paid advertising. Uberall found that 82% of customers used the “near me” search feature, and 60% clicked on the first search result they saw (even if it wasn’t the result rated #1).
I know that 95% of searches conclude on the first page of search results. So, it’s interesting that little over half of consumers clicked on the top search results. Any business that can position itself on the first page of Google Search has a decent chance of attracting those clients, with about half of the customers likely to click on any business presented there.
What else would convince you to think about local SEO if that doesn’t?
Comparison of Ads Advertisement with Local SEO
Frequently, sponsored advertisements that resemble organic results are included in top search results. The performance of paid search positions compared to organic places is inconsistent. Organic search results perform better on mobile devices than paid search advertising.
Paid search placements, nevertheless, do receive money. Pay ongoing fees to maintain those placements. Comparing sponsored advertising with local SEO. The highest organic search rankings are given by Google to the best, most precise, and most comprehensive search results. Users will naturally find your website (or business) through a high search ranking.
Hence, you can get that traffic without spending any money! Earning organic search placements requires time, unlike paid advertising. So, I advise sponsored advertising if you want an immediate boost that will affect your bottom line. However, this will have a short-term impact on your profits.
By reducing the expense of attracting traffic, local SEO increases your profit.
For Example:
Let me explain with an example.
You spend $500 monthly on Google Ads and get 1,000 clicks, CPC is $0.50. Then after 6-12 months of spending $500 monthly on Local SEO, you might get 1,500 clicks.
Local SEO outperforms ads by 50%, cutting customer acquisition costs and improving profitability.
How Local SEO Increases Revenue
When you step back, it’s easy to see how Local SEO increases profits. If more people know about your business, more of them are likely willing to purchase from you. You can keep track of a few measures to see how Local SEO benefits your business.
Site Visitors
Website traffic is increased via local SEO. Knowing the source of website traffic is necessary to demonstrate local SEO-generated visitors. Website analytics show the sources of traffic. Traffic analytics plug-ins may be required for WordPress websites.
Conversions
Conversions are the sacred treasure of Local SEO, as they indicate that someone likely became a client! A conversion occurs when a user selects an essential online button, such as “add to cart” or “get directions” on your Google Business Profile. Setting up tracking for any conversion you intend to assess is crucial.
Impressions
Great Local SEO should lead to your business having more online impressions. This means more people see your business online. The more people who see your business online, the more chances you have to convert people into customers! You can check your online impressions using your Google Business Profile and Google Search Console.
Messages and Phone Calls
Your Google Business Profile should gain more exposure from a successful Local SEO campaign. In light of this, you should get more calls and messages to your business profile. When they inform you how many spam calls they have stopped, Google performs a fantastic job filtering out them.
Revenues
Sales don’t always result from conversions, but they usually do! You can determine that someone found you through an organic search and made a purchase if you have the right tracking tools in place.
How to Use Local SEO?
It’s time to develop a plan for boosting your local rankings and website traffic once you’ve learned local SEO and decided that your website requires local SEO. Here are the 10 steps to use Local SEO:
- Analyze Your Services and Products
- Examine Your Existing Website
- Execute Competitor’s Keyword Research
- Determine Geographical Keywords
- Do On-Page SEO
- Build localized landing pages
- Optimize Your Listing on Google My Business
- Submit Vital Business Information to Directories
- Develop a Link Building Strategy Locally
- Set up positive customer feedback
If you don’t understand or don’t have time to apply these things, hire an SEO specialist like me!
I can improve your website’s structure and content. I’ll help your firm succeed with my experience and dedication. Contact me if you need a reliable SEO consultant who puts clients first.
Final Notes
Just because you’re generating more views does not necessarily mean more customers. You must carefully examine the data to comprehend what’s driving your business. Local SEO increases profits by undercutting your other methods of generating traffic and potential customers to your website or business, and it provides one of the highest ROIs compared to other marketing methods when appropriately performed.
Let me know if you have any questions related to SEO, I’d be happy to help.
