Dancing with Google’s algorithms can seem like a tango full of twists and turns. This is where ongoing SEO, a seemingly invisible partner, steps in. Like a trusty sidekick, it constantly guides and supports your website to stay in the limelight of search engine rankings.
So, what is ongoing SEO, and how can it help your website? Let’s find out!
What is Ongoing SEO?
Ongoing SEO, also known as continuous search engine optimization, constantly improves and refines your website to rank higher on search engine results pages (SERPs) over time. It is not a one-time fix but rather an ongoing process of evaluating and improving your website’s content and structure, analyzing competition, and keeping up with best SEO practices.
Staying ahead of the curve in SEO requires constant effort, but the benefits of higher rankings and increased visibility are worth it. So, in short, ongoing SEO is like a marathon that requires consistent training to reach the finish line of first-page rankings.
Why is Ongoing SEO Important?
As an SEO specialist, I have worked with many clients who have invested in short-term SEO, only to be disappointed at the lack of results. The truth is, you can’t expect lasting and sustainable success without a dedicated ongoing SEO strategy.
Over the past years, I have been doing ongoing SEO, and here are the top three reasons why it is important:
1. Competition
The digital space is a dynamic, ever-evolving landscape, with new websites popping up daily, adding to the stiff competition. Every business is vying for the top spot in SERPs, so if you are not actively refining your SEO strategy, you risk falling behind. Ongoing SEO helps you stay competitive by continuously updating your website’s content and optimizing your keywords, ensuring you remain in the race.
2. Google Algorithm Updates
Google is constantly making tweaks and updates to its algorithms, with the main goal being to provide more relevant search results to users. This means that what may have worked well for you previously may no longer be effective.
I have seen many websites take a hit in ranking due to not keeping up with Google’s latest changes. If you want to remain in the game, then ongoing SEO is a must.
3. Staying Ahead
It is not enough to keep up with the competition; you must stay one step ahead. The best way to do this is by researching and testing new techniques, such as improving website speed or experimenting with different keyword combinations.
Through ongoing SEO, you can stay ahead of the game and remain a top contender in SERPs. Not just that, but you can also gain insights into what works and what doesn’t in terms of SEO.
3 Main Components of Ongoing SEO
The following are components of an effective ongoing SEO strategy:
1. Keyword Research & Optimization
Keyword research is the cornerstone of any SEO strategy. It involves identifying popular words and phrases people enter into search engines. This helps you understand what topics your audience is interested in, allowing you to create content that meets their needs. In ongoing SEO, you regularly perform keyword research and optimize your keywords to ensure your content is more search-engine friendly.
2. Content Creation & Optimization
Content is the fuel that powers SEO. In ongoing SEO, you create and optimize content consistently to drive organic traffic and boost rankings. This includes optimizing titles and meta descriptions for better click-through rates, creating blog posts with relevant topics, and linking internal and external pages.
3. Technical SEO
Technical SEO is the practice of optimizing your website’s architecture, structure, and code for improved search engine crawling and indexing. It includes improving website speed, fixing broken links, creating XML sitemaps, setting up redirects, etc. In ongoing SEO, you ensure that these activities are regularly performed to maintain a healthy website structure.
How to Implement an Ongoing SEO Strategy
Now that you know the importance of ongoing SEO, let’s take a look at how to implement it. Here is all you need to do:
- Start by researching your target keywords and creating a list.
- Then, optimize existing content on the website with these keywords.
- Develop a content marketing strategy to produce fresh content regularly.
- Test different techniques and analyze what works best for your website.
- Monitor SERPs and track progress over time using analytics tools like Google Analytics.
- Make changes accordingly if the SEO strategy is not working (test at least 2-3 months).
- Stay up to date with the latest trends and changes in SEO.
If you feel like you are not understanding these things or don’t have time to implement them, hire an SEO specialist like Me!
I am an SEO specialist certified by the University of California, Davis. My passion for digital marketing began in 2019, and since then, I have continuously refined my skills to provide high-quality SEO services to businesses worldwide.
Whether you need help optimizing your website’s content or improving its structure, I can help you achieve desired results. With my expertise and dedication to excellence, I promise to provide quality work to help your business reach its goals. So don’t hesitate to Contact Me if you want a dependable SEO specialist who always puts clients first.
Final Notes
Ongoing SEO is essential for any website that wants to stay ahead in the digital space. It requires dedication, commitment, and hard work, but it is worth it if you want to achieve long-term success.
Implementing an ongoing SEO strategy is not easy, so make sure to hire an experienced professional who knows what they are doing. With the right help by your side, you can optimize your website to get maximum organic visibility and ultimately grow your business.
Let me know if you have any questions related to SEO, I’d be happy to help.
